Localfest 2020 online event runs from 15th to 19th September

After 6 months living with the COVID-19 pandemic, nothing brings us more joy than that sensation of opening the package from our latest online shopping spree. And this isn’t just the hedonist inside me talking, as online shopping has been the most reliable way of supporting local businesses while still obeying health protocols.

It’s because of this that Localfest, a festival showcasing the best of what the local creative industry has to offer, is going online in 2020. Starting from 15th September until 19th September, shoppers get to enjoy exclusive product launches, unique food and drinks, and musical performances, all from local talents.

Localfest goes online in 2020

crowds at localfest
Crowd attending Localfest 2016
Image credit: @localfestid

True to its name, the creative festival first held in 2013 aims to promote emerging talents in Indonesia’s fashion and F&B industries. As there weren’t many events of its kind back then, the event was warmly received by discerning locals looking to support local brands.

Originally, Localfest took the form of a pop-up bazaar before expanding into the multimedia playground they’re now known for with art installations, music performances, and film screenings.

music performance localfest
Dried Cassava performing at Localfest 2016
Image credit: @localfestid

After going on a hiatus since 2016, they were set to stage a comeback on the grounds of the new Senayan Park mall in April but of course, COVID-19 happened. Hence, the new Localfest 1st Online Edition is now on Tokopedia.

Their platform might’ve changed, but rest assured, this is still the same Localfest as that of yesteryear.

Exclusive products, F&B deals, and music performances


visval bags flashpack 2.0 in black and olive
Visval Bags’ Flashpack 2.0 in black and olive (Rp. 273,000, ~USD18.31)
Image credit: @visvalbags

The list of brands on show this year, which includes the chic sneaker brand Nokha and Visval Bags known for its cute colorful sling bags, looks like a who’s who of the local fashion scene. For those on the hunt for the best deals, keep an eye out for the exclusive product launches taking place during the event.

rafheoo shoes localfest
Rafheoo’s black high top HSTA sneakers
Image credit: @rafheoo.tv

Those on the hunt for casual footwear might be interested in Rafheoo’s new vulcanized HSTA sneakers. The white low top (Rp. 225,000, ~USD15.14) and black high top (Rp. 245,000, ~USD16.49) variants are launching exclusively for the event and the shoes’ simple, timeless silhouettes should go well with whatever outfits you’d pair them up with.

korean garlic cheese bread localfest
Momomaru’s Korean Garlic Cheese Bread
Image credit: @momomaru.jkt

For those with rumbly tummies, make sure to check out some of the tantalizing food offerings. Check out Momomaru’s take on the Garlic Cheese Bread (Rp. 50,000, ~USD3.37 for a box of 4) trend or Julienne’s halal Tea Series Collagen Choux (Rp. 150,000, ~USD10,10 for a box of 9), available for gifting with a complimentary message card.

julienne colagen choux localfest
Julienne’s Earl Grey and Matcha Collagen Choux
Image credit: @julienne.id

Do note that even if the product in question isn’t discounted, there are promotional codes and vouchers you can use throughout the whole event, details of which you can check here

As for the music performances, they’re scheduled for the closing of the festival on the 19th September with details to be provided soon. If you’re interested in starting your own business, Localfest has also scheduled a talk show with several players in the creative industry on the same day.

Supporting the local creative industry through the impact of COVID-19

While COVID-19 has indiscriminately affected all of us, some are feeling the pain more than others. The creative industry falls under that category and with uncertain times still ahead, it’s up to us to support small businesses within the industry through this pandemic.

Head on over to the Localfest page on Tokopedia or follow them on Instagram to see what’s on offer.

For more online shopping options to help you cope with COVID-19, check out these stories:

Cover image adapted from @localfestid, @localfestid

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